{"title":"SWIM WEAR","description":"","products":[{"product_id":"the-everyday-surfboyera","title":"The Era Hat Black","description":"\u003cp\u003e\u003cstrong data-start=\"41\" data-end=\"73\"\u003eThe Athletic Premium Era Hat\u003c\/strong\u003e\u003cbr data-start=\"73\" data-end=\"76\"\u003e\u003cspan\u003eBuilt with a water-resistant performance fabric and athletic fit, the Premium Era Hat is designed to go wherever the day takes you. Featuring clean rubber branding on a timeless silhouette, it's equally at home in the gym, on horseback, at the beach, or out on the town. Lightweight, durable, and effortlessly versatile, this is the hat that completes the vibe.\u003c\/span\u003e\u003c\/p\u003e","brand":"SurfBoy Era","offers":[{"title":"Default Title","offer_id":51687981220115,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0984\/5267\/files\/IMG-0740.jpg?v=1746974346"},{"product_id":"the-era-hat-blue","title":"The Era Hat Sea-Foam","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong data-end=\"73\" data-start=\"41\"\u003eThe Athletic Premium Era Hat\u003c\/strong\u003e\u003cbr data-end=\"76\" data-start=\"73\"\u003e\u003cspan\u003eBuilt with a water-resistant performance fabric and athletic fit, the Premium Era Hat is designed to go wherever the day takes you. Featuring clean rubber branding on a timeless silhouette, it's equally at home in the gym, on horseback, at the beach, or out on the town. Lightweight, durable, and effortlessly versatile, this is the hat that completes the vibe.\u003c\/span\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SurfBoy Era","offers":[{"title":"Default Title","offer_id":52833037713683,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0984\/5267\/files\/IMG_2378.jpg?v=1780684818"},{"product_id":"the-era-hat-maroon","title":"The Era Hat Maroon","description":"\u003cp\u003e\u003cstrong data-start=\"41\" data-end=\"73\"\u003eThe Athletic Premium Era Hat\u003c\/strong\u003e\u003cbr data-start=\"73\" data-end=\"76\"\u003e\u003cspan\u003eBuilt with a water-resistant performance fabric and athletic fit, the Premium Era Hat is designed to go wherever the day takes you. Featuring clean rubber branding on a timeless silhouette, it's equally at home in the gym, on horseback, at the beach, or out on the town. Lightweight, durable, and effortlessly versatile, this is the hat that completes the vibe.\u003c\/span\u003e\u003c\/p\u003e","brand":"SurfBoy Era","offers":[{"title":"Default Title","offer_id":52833039221011,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0984\/5267\/files\/IMG_2371.jpg?v=1780684772"},{"product_id":"og-era-board-short","title":"OG ERA BOARD SHORT","description":"\u003cdiv style=\"background:#171717;color:#ffffff;padding:24px;margin:0 0 24px 0;text-align:center;border-radius:4px;\"\u003e\n  \u003cdiv style=\"font-size:11px;letter-spacing:0.24em;color:#999;margin-bottom:8px;\"\u003e🇺🇸 AMERICA'S 250TH\u003c\/div\u003e\n  \u003cdiv style=\"font-size:28px;font-weight:800;letter-spacing:0.02em;line-height:1.1;margin-bottom:10px;\"\u003eBUY 2 — SAVE 50%\u003c\/div\u003e\n  \u003cdiv style=\"font-size:14px;color:#ddd;line-height:1.5;margin-bottom:14px;\"\u003eAdd any 2 board shorts. Discount applies automatically at checkout. No code needed.\u003c\/div\u003e\n  \u003cdiv style=\"font-size:12px;color:#888;letter-spacing:0.08em;\"\u003eENDS JULY 4 AT MIDNIGHT\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eThe original. The one we kept making.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOG Era Board Short is built on a classic 90s surf trunk silhouette — relaxed above-the-knee cut, modern build underneath. This is the one we wear most. After 18 months of customer feedback, we wouldn't change a thing.\u003c\/p\u003e\n\u003ch3\u003eFabric \u0026amp; build\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePremium 4-way stretch shell — paddle, swim, skate, sit, repeat\u003c\/li\u003e\n  \u003cli\u003eQuick-dry technical fabric\u003c\/li\u003e\n  \u003cli\u003eMesh inner liner for all-day comfort\u003c\/li\u003e\n  \u003cli\u003eReinforced stitching where it counts\u003c\/li\u003e\n  \u003cli\u003eBack pocket for the essentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRelaxed, above-the-knee cut (~17\" outseam)\u003c\/li\u003e\n  \u003cli\u003eVintage 90s silhouette, modern construction\u003c\/li\u003e\n  \u003cli\u003eTrue to size — between sizes, go down one\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat customers say\u003c\/h3\u003e\n\u003cp\u003e\"You can tell right away this isn't average. The fit is dialed, the materials feel premium, and every piece has real weight to it.\"\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSizes 26 – 38 — well-stocked across the range\u003c\/li\u003e\n  \u003cli\u003eDesigned in the USA\u003c\/li\u003e\n  \u003cli\u003eCold wash, hang dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree shipping on orders $75+.\u003c\/strong\u003e Heads up: with the BOGO, 2 board shorts come to $55 — under the free-shipping threshold. Add a hat or tee to clear $75 and ship free.\u003c\/p\u003e","brand":"SurfBoy Era","offers":[{"title":"26","offer_id":53860736991507,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"28","offer_id":53860737024275,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"30","offer_id":53860737057043,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"32","offer_id":53860737089811,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"33","offer_id":53860737122579,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"34","offer_id":53860737155347,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"36","offer_id":53860737188115,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"38","offer_id":53860737220883,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0984\/5267\/files\/047A3213Large.jpg?v=1772056862"},{"product_id":"luna-board-short","title":"LUNA BOARD SHORT Brown","description":"\u003cdiv style=\"background:#171717;color:#ffffff;padding:24px;margin:0 0 24px 0;text-align:center;border-radius:4px;\"\u003e\n  \u003cdiv style=\"font-size:11px;letter-spacing:0.24em;color:#999;margin-bottom:8px;\"\u003e🇺🇸 AMERICA'S 250TH\u003c\/div\u003e\n  \u003cdiv style=\"font-size:28px;font-weight:800;letter-spacing:0.02em;line-height:1.1;margin-bottom:10px;\"\u003eBUY 2 — SAVE 50%\u003c\/div\u003e\n  \u003cdiv style=\"font-size:14px;color:#ddd;line-height:1.5;margin-bottom:14px;\"\u003eAdd any 2 board shorts. Discount applies automatically at checkout. No code needed.\u003c\/div\u003e\n  \u003cdiv style=\"font-size:12px;color:#888;letter-spacing:0.08em;\"\u003eENDS JULY 4 AT MIDNIGHT\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for the long days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Luna Board Short is our take on the classic 90s surf trunk — relaxed above-the-knee fit, modern construction, finished with the details that matter. From the morning paddle to the parking lot to dinner, this is the short you don't think about taking off.\u003c\/p\u003e\n\u003ch3\u003eFabric \u0026amp; build\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePremium 4-way stretch shell — moves with you, snaps back\u003c\/li\u003e\n  \u003cli\u003eQuick-dry: surf, swim, walk it dry by lunch\u003c\/li\u003e\n  \u003cli\u003eMesh inner liner for chafe-free comfort\u003c\/li\u003e\n  \u003cli\u003eReinforced double stitching at stress points\u003c\/li\u003e\n  \u003cli\u003eHidden back zip pocket — keys and cards stay where you put them\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRelaxed, above-the-knee cut (~17\" outseam)\u003c\/li\u003e\n  \u003cli\u003eVintage-inspired, modern build\u003c\/li\u003e\n  \u003cli\u003eTrue to size — if you're between sizes, size down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy people keep one in every color\u003c\/h3\u003e\n\u003cp\u003e\"Premium quality, unreal fit, and a feel you notice right away. SurfBoy Era doesn't feel like typical merch — it feels real.\"\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAvailable in Brown and SeaFoam\u003c\/li\u003e\n  \u003cli\u003eSizes 26 – 38\u003c\/li\u003e\n  \u003cli\u003eDesigned in the USA\u003c\/li\u003e\n  \u003cli\u003eCare: cold wash, hang dry to extend life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree shipping on orders $75+.\u003c\/strong\u003e Heads up: with the BOGO, 2 board shorts come to $55 — under the free-shipping threshold. Add a hat or tee to clear $75 and ship free.\u003c\/p\u003e","brand":"SurfBoy Era","offers":[{"title":"26 \/ Brown","offer_id":53997062193427,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"28 \/ Brown","offer_id":53997062226195,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"30 \/ Brown","offer_id":53997062258963,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"32 \/ Brown","offer_id":53997062291731,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"33 \/ Brown","offer_id":53997062324499,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"34 \/ Brown","offer_id":53997062357267,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"36 \/ Brown","offer_id":53997062390035,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"38 \/ Brown","offer_id":53997062422803,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0984\/5267\/files\/470C8AB2-691C-4A4A-8E7B-E7C0FE6BF772.png?v=1774995161"},{"product_id":"luna-board-short-seafoam","title":"LUNA BOARD SHORT SeaFoam","description":"\u003cdiv style=\"background:#171717;color:#ffffff;padding:24px;margin:0 0 24px 0;text-align:center;border-radius:4px;\"\u003e\n  \u003cdiv style=\"font-size:11px;letter-spacing:0.24em;color:#999;margin-bottom:8px;\"\u003e🇺🇸 AMERICA'S 250TH\u003c\/div\u003e\n  \u003cdiv style=\"font-size:28px;font-weight:800;letter-spacing:0.02em;line-height:1.1;margin-bottom:10px;\"\u003eBUY 2 — SAVE 50%\u003c\/div\u003e\n  \u003cdiv style=\"font-size:14px;color:#ddd;line-height:1.5;margin-bottom:14px;\"\u003eAdd any 2 board shorts. Discount applies automatically at checkout. No code needed.\u003c\/div\u003e\n  \u003cdiv style=\"font-size:12px;color:#888;letter-spacing:0.08em;\"\u003eENDS JULY 4 AT MIDNIGHT\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for the long days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Luna Board Short in SeaFoam — our take on the classic 90s surf trunk. Relaxed above-the-knee fit, modern construction, finished with the details that matter. From the morning paddle to the parking lot to dinner, this is the short you don't think about taking off.\u003c\/p\u003e\n\u003ch3\u003eFabric \u0026amp; build\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePremium 4-way stretch shell — moves with you, snaps back\u003c\/li\u003e\n  \u003cli\u003eQuick-dry: surf, swim, walk it dry by lunch\u003c\/li\u003e\n  \u003cli\u003eMesh inner liner for chafe-free comfort\u003c\/li\u003e\n  \u003cli\u003eReinforced double stitching at stress points\u003c\/li\u003e\n  \u003cli\u003eHidden back zip pocket — keys and cards stay where you put them\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRelaxed, above-the-knee cut (~17\" outseam)\u003c\/li\u003e\n  \u003cli\u003eVintage-inspired, modern build\u003c\/li\u003e\n  \u003cli\u003eTrue to size — if you're between sizes, size down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy people keep one in every color\u003c\/h3\u003e\n\u003cp\u003e\"Premium quality, unreal fit, and a feel you notice right away. SurfBoy Era doesn't feel like typical merch — it feels real.\"\u003c\/p\u003e\n\u003ch3\u003ePair it\u003c\/h3\u003e\n\u003cp\u003eGrab the Brown to unlock the BOGO. Two colors, half the price.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSeaFoam — limited summer colorway\u003c\/li\u003e\n  \u003cli\u003eSizes 26 – 38\u003c\/li\u003e\n  \u003cli\u003eDesigned in the USA\u003c\/li\u003e\n  \u003cli\u003eCare: cold wash, hang dry to extend life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree shipping on orders $75+.\u003c\/strong\u003e Heads up: with the BOGO, 2 board shorts come to $55 — under the free-shipping threshold. Add a hat or tee to clear $75 and ship free.\u003c\/p\u003e","brand":"SurfBoy Era","offers":[{"title":"26","offer_id":54269573103891,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"28","offer_id":54269573136659,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"30","offer_id":54269573169427,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"32","offer_id":54269573202195,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"33","offer_id":54269573234963,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"34","offer_id":54269573267731,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"36","offer_id":54269573300499,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"38","offer_id":54269573333267,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0984\/5267\/files\/470DA944-1853-43CA-A7B3-F8176658A0A9.png?v=1774995161"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0984\/5267\/collections\/55.gif?v=1775001786","url":"https:\/\/surfboyera.com\/collections\/swim-wear.oembed","provider":"SurfBoy Era","version":"1.0","type":"link"}